Sorta is an AI powered healthcare technology company helping hospitals reduce waste costs, improve compliance, and make more sustainable disposal decisions. Founded by Theo Conway, a former orthopaedic medical sales professional and tech founder, Sorta was created to solve a common problem across healthcare: clinical staff are expected to make complex waste-segregation decisions quickly, often with limited guidance.

Our AI-powered waste assistant allows staff to describe an item in plain English and receive an immediate, site-specific answer on the correct waste stream. The platform is aligned with national healthcare waste guidance and can be tailored to each organisation’s local policies.

Sorta also provides management dashboards, staff engagement data, training insights, waste performance reporting, and interactive e-learning. Together, these services help healthcare organisations reduce unnecessary incineration, lower disposal costs, improve staff confidence, and progress towards their environmental and net-zero targets.