Destera is a global tourism intelligence company helping governments and destination organisations understand what visitors can actually do in a place. Founded by specialists in visitor experience design, destination strategy and data technology, we are building a clearer, more comparable picture of tourism supply. We map the businesses, products and experiences available across an entire tourism destination. That picture helps decision-makers identify genuine gaps, support the right businesses and invest where it matters.
Our technology discovers tourism suppliers, examines the information they publish and connects each supplier to the products and experiences it offers. We turn that evidence into tailored intelligence reports that answer specific questions about investment, business support and destination development, helping governments and destination organisations make more informed decisions and grow their visitor economies.

I’m most excited about building Destera alongside founders from different industries. I hope they will be able to challenge how I think about the business, and I’m looking forward to sharing what I’ve learned about experience design in return.