Louise Hirst and Clare Coidan have set up Prime Residential at York Science Park, with a focus on properties in the £400K to £1m range. The duo who sold four properties within their first 10 days have more than 20 years experience between them. They once shared an office while working at Carter Jonas before Louise became sales director for NuSpace Homes.
“Covid then happened, which made people re-evaluate a lot of what they were doing in their lives and contemplate a change in direction. We met up for a catch-up in the summer and Prime Resi was born,” said Clare.
“We want to do things a little differently and by concentrating on what we feel is important – good, old-fashioned values like taking the time with vendors and buyers to understand their hopes and aspirations, clever marketing and photography, engaging with social media and really talking and listening to people.
“We feel there’s definitely room for us in the market – we are small enough to be agile and react quickly to the market, without the constraints of being in a large corporate, to the best advantage of our clients.”
She added: “What are we doing differently? Everything! We think selling houses is about promoting the lifestyle not just the address. All of our photography and details will be design led.
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