Ideas Group helps $30bn Stryker Medical to make healthcare better in 2020

04th January 2021

Ideas Group helps $30bn Stryker Medical to make healthcare better in 2020

Through this tumultuous year Ideas Group, based in the Innovation Centre since 2003, have been working with their long-term client Stryker to support their teams through the UK and EMEA.

Stryker’s medical equipment is saving lives, every day, globally – with or without a pandemic – so keeping in touch with their customers, clinicians and care in communities has been never more important: Selling, educating, informing and providing team wellbeing support.


That’s where Ideas Group’s strategic thinking and creativity come in, and here are just three of the many projects they’re proud to have delivered in 2020:

Adapting the message to save more lives

Clinicians and procurement teams feel reassured by detailed technical and medical language, but when you need to get more defibrillators out into workplaces and community a different approach is needed:

Creating a simple compelling storyline and easy to understand graphics tailored to facilities teams and the public and easily translated into seven languages has increased confidence and sales through Europe. 

Acting fast to save lives – simply, effectively

A Europe-wide ACTober campaign communicated Stryker’s initiative supporting World Stroke Day and World Restart a Heart day, to alert people to Sudden Cardiac Arrest and Stroke and providing practical, actionable advice and guidance on what to do and how to provide help – fast.

Supporting the team

Back in January, Ideas Group completed a transformational platform across compliance, environmental sustainability, inclusivity and diversity and wellbeing to lead team engagement and alignment with UN Sustainable Development Goals.

Who knew quite how critical this would be for the Stryker UK team come March.

 “In healthcare you need to understand the strategic business needs and motivations across complex range of audiences, balancing the technical and building compelling approaches that reach and resonate for the best outcomes –for patients, ultimately.”, Nick Townend, managing director, “Our work this year has included sales support campaigns, international sales conference collateral, videos, animations, product launches, online content and direct marketing through to providing emergency services themed kids activity packs to support teams working from home. We truly are proud to be helping them make healthcare better.”