Working Effectively Across Disciplines – Marketing & Design
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Working Effectively Across Disciplines – Marketing & Design

Wednesday 23 October (6:00 pm)

Kings Manor, York

Register Your Interest

Join Marketing Academics & Professionals (MAP) York for a special panel discussion with industry leaders exploring the importance of the relationship between marketing communications and design for the ongoing success of campaigns.

 

When there is a synergy between marketing strategy and design outputs organisations see strong results. However, this important relationship can be difficult to maintain and when there is a break down in communication it can affect your outgoing marketing communications.

This special event, part of York’s first Design Week, brings together industry leaders from both client-side and agency backgrounds to share their own experiences on how marketers and design professionals can and should work together to benefit of each discipline as well offering their thoughts on the ‘dos and don’ts’ when working across these teams.

Panel Members

Chair: John Temperton – Senior Lecture in the Design School, York St John University

For the last three years John has been a senior leader at York St John University in graphic design, art design and computer science. Prior to his time in academia his background includes roles managing creative teams to deliver a wide range of commercial projects.

Agency Designer: Owen Turner – Founder, United by Design

Owen recently marked 11 years at the helm of the York-based design agency, United by Design. A leading design agency in the area, they were recently recognised with a national design award for their design work with the craft brewery and tap room Brew York. Before starting United by Design Owen has worked as a commercial designer in several organisations, working with clients including the BBC, Marks & Spencers, ASDA, Leeds Brewery and L’Oreal.

Additional panel members will be announced at a later date.

Timings

  • 6:00pm – Start
  • 6:00 – 6:30pm – Drinks, refreshments and networking
  • 6:30 – 6:45pm – Speaker introductions

Each panel member will introduce themselves, giving an overview of their own careers and personal experience of marketing and design.

  • 6:45 – 7:30pm – Panel discussions

The panel will discuss their own experiences balancing the relationship between marketing and design and share their advice on how to best maintain strong links and how to deliver great projects.

  • 7:30 – 8:00pm – Panel Q & A

This is an opportunity for the audience to ask our panel of experts for their views on the relationships between marketing and design professionals.

  • 8:00 – 8:30pm – Wrap up