What is your business strategy? Do you actually have one?
Business strategy is the essential part of any business plan. The purpose of strategy is to create sustainable competitive advantage, making fundamental decisions on what the business should be, target customers and product / service offer underpin all other activities in a business plan such as people / processes, marketing, sales and operations and finances.
Solopreneurs, micro and small business owners attending this interactive workshop will learn:
The importance of Goal Setting
The need to think strategically – “How do we compete”
Clarity on what their business should be
To focus on “perfect match” customers
To develop offers that deliver real customer value
You will also hear about useful concepts and techniques for strategic planning.
Using a mixture of presentation, group discussion and smaller group working, the workshop will allow you to hear from other delegates, share ideas and evaluate and work on your own business.
Delegates who have attended this workshop previously have reported they gained a clarity on what they should be doing, increased focus on establishing priorities and achieving specific goals by “knowing what to say no too” by having a strategy in place.
Business Coach, Janet Doran of The Positive Pen works with the growing sector of freelancers, solopreneurs, micro & small businesses to support them in developing strategies and ‘action based’ business plans to enable them to create successful businesses in competitive markets.
