Crowdfunding – starting a craft beer revolution

Crowdfunding – starting a craft beer revolution

Wednesday 1 May (6:00 pm)

Brew York, Walmgate

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Crowdfunding is big business right now and can help businesses grow quickly, but how do you make it work?

Last year York based marketing agency, The Rainbow Mash, joined forces with craft brewery, Brew York, to help them start a beer revolution.


The Brew York Revolution crowdfunding campaign raised £56k in 21 days to make York’s biggest craft beer venue a reality. That’s 41% more than the initial £40k target.

The rewards based campaign was all about creating a community of beer lovers who said ‘no’ to bland, boring beer and a big ‘YES’ to weird and wonderful brews.

In this talk from Sarah Cowl, The Rainbow Mash’s Marketing Director, you’ll find out what makes a successful crowdfunding campaign and why starting a revolution was the right thing for Brew York to do!

And, you’ll get to see the recently extended Brew York with its Beer Hall serving street food and Hoptail Lounge (that’s beer + cocktails = hoptails).



This event is free for York St John University students. Members of the public will be charged £3 on the door but in exchange will get a beer token to grab a drink at Brew York.



18.00 Meet in the Brew York Taproom

18:15-19:15 Talk in the Hoptail Lounge

19:15 Visit the Beer Hall