This is a pivotal role and involves working as part of the Content Team been responsible for the production of soft content (smashing landing pages which will increase conversion), You will develop a clear SEM strategy and executing on this – showing clear ROI.
Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns;
Track, report, and analyses website analytics and PPC initiatives and campaigns;
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies;
Optimise copy and landing pages for search engine marketing;
Perform ongoing keyword discovery, expansion and optimisation;
Research and implement search engine optimisation recommendations;
Research and analyse competitor advertising links;
Develop and implement link building strategy;
Work with the development team to ensure SEO best practices are properly implemented on newly developed code;
Work with editorial and marketing teams to drive SEO in content creation and content programming;
Recommend changes to website architecture, content, linking and other factors to improve SEO
positions for target keywords;
Required Education, Skills and Qualifications
Digital Marketing specialisation;
Minimum 5 years experience in a similar role;
Proven SEO experience;
Proven SEM experience managing PPC campaigns across various search engines;
Solid understanding of performance marketing, conversion, and online customer acquisition;
In-depth experience with website analytics tools (e.g, Google Analytics, Tag Manager);
Experience with bid management tools;
Experience with A/B and multivariate experiments ( e.g, Optimizely);
Knowledge of ranking factors and search engine algorithms;
Up-to-date with the latest trends and best practices in SEO and SEM;
No 9 -to-5 mentality.
We are an agile and vibrant team who constantly look at new ways of doing things and work closely together to exceed our client’s expectations time and time again.
We offer bespoke marketing solutions for businesses both nationally and internationally.