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Fri 11th May
Lift off for gin brand after listing is secured with airline
NORTH Yorkshire gin-brand Slingsby Gin is to launch its first ever on-board retail offering after securing a listing with airline Jet2.com.
Logo for Slingsby gin

From this month, the Harrogate brand’s newly released Experience Box will be available to customers travelling from the airline’s nine UK bases to destinations right across Europe.

The experience boxes – that combine three miniature (5cl) bottles of Slingsby’s popular London Dry Gin, Yorkshire Rhubarb Gin and Navy Strength Gins – were a sell-out product over Christmas 2017.

The listing with Jet2.com marks Slingsby’s first on-board retail opportunity and “a natural fit for the artisan brand” in the travel retail market with both companies being based in Yorkshire.

Co-founder and managing director of Spirit of Harrogate, the parent company of Slingsby Gin, Mike Carthy, said: “We are delighted to be listed as part of Jet2.com’s inflight retail offering. Slingsby shares many of the same brand values with Jet2.com, as proud Yorkshire brands that both put the customer at the forefront of everything we say or do.”

For the full story please see the York Press website

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