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Wed 4th October
Cash boost beefs up meat snack firm
NEW World Foods (Europe is set for growth and 20 new jobs at its York base with support from a seven-figure funding package from HSBC.

The company manufacturers a range of high-quality dried meat snacks at its factory on the outskirts of York.

It supplies products, including Biltong and Jerky, to all of the major supermarkets across the UK since its brand launch in June 2015 and is currently enjoying strong growth through the agreement of multiple sole supplier relationships with leading retailers.

The business is part of a global group which entered the UK in 2014 through the acquisition of the brand Kings Elite Snacks.

HSBC has provided New World Foods (Europe) with a funding package worth £1.07 million to facilitate the expansion of the firm’s manufacturing capability and support its ambitious growth plans.

The business has already purchased new industrial units, which have doubled its previous production capacity, and it plans to create up to 20 new manufacturing jobs in the coming 12 months. In addition, the business expects to increase its turnover by 50 per cent over the next year.

Phil Look, HSBC’s North Yorkshire and Humber Area director, said: “New World Foods (Europe) is a fine example of a North Yorkshire business with excellent products and equally impressive growth ambitions. We look forward to seeing the business flourish in the UK and overseas.”

Charlie Simpson-Daniel, managing director of New World Foods (Europe) and the founder of the company’s leading brand Kings Elite Snacks said: “The financial backing from HSBC will allow us to pursue our aggressive growth strategy.

" We are constantly launching new products and winning new clients, with significant growth being seen and forecast in the UK market. We are now the fastest growing meat snack brand in the UK and Kings is the brand leader in Biltong and expected to become the brand leader in Jerky in January 2018 through new product launches and sole supplier agreements.

Kings Elite Snacks was founded by former rugby players, brothers Charlie, Mark and James Simpson-Daniel with Mike Tindall and New World Foods (Europe) was created in 2014.

For the full story, please see the York Press website

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