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Marketing Masterclass Taster – Telemarketing Rocks! Attend and find out why
Tue 17th July
Betty’s Cafe and Tea Room

In this Masterclass you will learn how to set up and deliver your own telemarketing campaign as you explore the following topics:

  • Data Sourcing – mining your own versus purchasing from a data house
  • Data Management – CRM or Excel spreadsheet
  • Types of Campaigns – cold call or follow up, digital or physical
  • Pre-Call Preparation – purpose / benefit statement, overcoming objections, competitor analysis, USP’s, current clients and testimonials
  • Marketing Collateral – email follow up content, PDF’s
  • Short, Medium and Long-Term Planning

As a result of interacting with these topics you will learn how to:

  • Save yourself time and money in the short term by being able to set up and deliver telemarketing yourself
  • Raise the cash flow to be able to outsource telemarketing in the long-term
  • Be aware of how a good telemarketing company works, and recognise the cowboys who are just about the numbers
  • Understand the time, focus and consistency required to identify and win new business
  • Understand why telemarketing cannot be a standalone activity

If you are a Business Development Director, Manager or Executive or a Sales Manager or a Start-Up business owner, tasked with making your own appointments then Telemarketing must be part of your new business strategy.

Contact Information:

To book your place click here

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